So, I paint my nails pretty regularly these days. I also work as a barista/cashier pretty regularly these days. A few weeks back, I had a customer come in, a fairly typical, sheltered, suburban soccer mom, and she ordered a latte from me. She saw my brightly colored nails and said, “Wow, you’re so brave! My son asked me about painting his nails, and if it’s okay for boys to do that. Now I’ll tell him there’s a cool guy who does it too!” It was a nice moment, very cute.
Then, last week, she came in again, and said, “Hey, I’m so glad you’re here! I want you to meet someone!” She then brings her son forward, and says, “Okay sweetie, show him what you did!” And he throws his hands up, showing off his bright, sparkling blue nails. He shows them off, and I show mine off to him. He smiles. We fist bump.
Guys, I’ve only wanted to cry once at work before, and that was when someone ordered a large dry soy cappuccino on ice.
This time, though. This was a good cry.
Dude. DUDE. You are a kickass role-model, and that is a kickass mom.
The idea that you’re making a progressive stance via a campaign that a) uses homeless people without their informed consent as props to protest a clothing line for being narrow-minded, and b) does so based on the implication that dressing homeless people in a brand devalues that brand is fucking disgusting.
You smug, privileged fucks. What you’re doing isn’t progressive. It’s not revolutionary. It’s shitty and dehumanizing, and you are an asshole for promoting it, and the people who are crowing over how brilliant it is are EVERY GODDAMN BIT as much parts of the problem as Abercrombie & Fitch’s human stain of a CEO.
Yes, by all means, please donate clothes and other resources to programs supporting the homeless. But don’t fucking do it as a way of mocking the brands.